Market leaders
The leading online shopping categories based on sales were food and beverages, as well as home appliances. Travel expenses and reservations had largerly recovered from the drop due to COVID-19 restrictions the previous years. Among the items bought online the most within the previous year, clothing, footwear, sporting goods, and accessories took the first place by a large margin.As of May 2022, the most popular online shopping property was coupang.com, which is especially known for its fast next-day delivery service. Coupang managed to overtake the long-time leading online marketplace G-market which is owned by eBay.